Posts by Luke Hardwick

This university website had featured landing pages with program information for years. However, they wanted to provide more helpful information to prospective students right off the bat (and increase form…

Single Page Applications (SPA) have become increasingly popular over the past decade as they offer big benefits for developers and users. However, because their design is different from traditional websites,…

You think you have a great website, but do you? If you are not optimizing your site via A/B testing and multivariate testing and behavioral targeting, you are likely not…

Are you thinking about testing on your digital channels, or have you been running a testing program but are interested in learning more? You’ve come to the right place. Think…

There are some sales strategies that work wonders in brick and mortar stores, and logically seem like they would translate to ecommerce. It only makes sense to A/B test them…

For the most part, when you think of optimization A/B testing, you think of maximizing revenue, conversions, and the customer experience. But improvement requires making changes, trying new ideas. Not…