Posts by Luke Hardwick

Luke Hardwick

Luke Hardwick

Luke Hardwick is a Manager of Customer Success at SiteSpect, consulting for SiteSpect users on their optimization and personalization road maps and projects. Luke is based in London and has experience as an conversion rate optimization specialist across many softwares before landing at SiteSpect.

A/B Testing Urgency Messaging Across Four Domains

By Luke Hardwick · October 2, 2018

This university website had featured landing pages with program information for years. However, they wanted to provide more helpful information to prospective students right off the bat (and increase form…


Web Optimization for Single Page Apps (SPA)

By Luke Hardwick · September 17, 2018

Single Page Applications (SPA) have become increasingly popular over the past decade as they offer big benefits for developers and users. However, because their design is different from traditional websites,…

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A Marketer’s Cheat Sheet for Web Optimization

By Luke Hardwick · August 28, 2018

You think you have a great website, but do you? If you are not optimizing your site via A/B testing and multivariate testing and behavioral targeting, you are likely not…

A/B Testing When to Advertise Free Shipping

By Luke Hardwick · August 15, 2018

Are you thinking about testing on your digital channels, or have you been running a testing program but are interested in learning more? You’ve come to the right place. Think…


The Best A/B Testing Fail of the Week: Virtual Candy Aisle is an Actual Bust

By Luke Hardwick · May 3, 2018

There are some sales strategies that work wonders in brick and mortar stores, and logically seem like they would translate to ecommerce. It only makes sense to A/B test them…


The Best A/B Testing Fail of the Week: When Revenue Loss is a Relief

By Luke Hardwick · April 26, 2018

For the most part, when you think of optimization A/B testing, you think of maximizing revenue, conversions, and the customer experience. But improvement requires making changes, trying new ideas. Not…