Posts by Luke Hardwick

Are you thinking about testing on your digital channels, or have you been running a testing program but are interested in learning more? You’ve come to the right place. Think…

There are some sales strategies that work wonders in brick and mortar stores, and logically seem like they would translate to ecommerce. It only makes sense to A/B test them…

For the most part, when you think of optimization A/B testing, you think of maximizing revenue, conversions, and the customer experience. But improvement requires making changes, trying new ideas. Not…

The upcoming royal nuptials between Meghan Markle and Prince Harry really got us thinking. Just like the happy couple, here at SiteSpect we operate a transatlantic, US-UK union. We’d never…

This week’s Best A/B Testing Fail of the Week celebrates the anticlimactic results. The A/B tests that you expect to make all the difference but turn up nothing. More often…

Sometimes, having too much choice leaves you paralyzed. This is especially true if you work in optimization. Website stakeholders from all over your company are generating lots of A/B test…