Posts by Luke Hardwick

The upcoming royal nuptials between Meghan Markle and Prince Harry really got us thinking. Just like the happy couple, here at SiteSpect we operate a transatlantic, US-UK union. We’d never…

This week’s Best A/B Testing Fail of the Week celebrates the anticlimactic results. The A/B tests that you expect to make all the difference but turn up nothing. More often…

Sometimes, having too much choice leaves you paralyzed. This is especially true if you work in optimization. Website stakeholders from all over your company are generating lots of A/B test…