Posts by Luke Hardwick

Luke Hardwick

Luke Hardwick

Luke Hardwick is a Manager of Customer Success at SiteSpect, consulting for SiteSpect users on their optimization and personalization road maps and projects. Luke is based in London and has experience as an conversion rate optimization specialist across many softwares before landing at SiteSpect.

Case Study: Featured Programs Lead to More Enrollments

By Luke Hardwick · July 10, 2019

In this A/B test, featuring certain items on the homepage was a big success — but only if the full list of offerings was also visible. The Brand A private,…

Safari ITP

Marketers Beware of Lost Cookies: The Data Impact of Safari and Firefox Tracking Prevention

By Luke Hardwick · June 20, 2019

Recently Safari announced its default Internet Tracking Prevention (ITP) and Firefox announced a similar feature — Enhanced Tracking Protection. These features each work differently, but have similar purposes and effects….

Case Study: A/B Testing Streamlined Checkout Flow for Better CX

By Luke Hardwick · June 20, 2019

In marketing and optimization we talk a lot about reducing friction to conversion, but it can at times be hard to quantify. In this A/B test, the optimization team had…

Case Study: Testing Full Navigation Visibility

By Luke Hardwick · June 11, 2019

When your brand or site goes through a significant change, it’s a good idea to rerun some of your A/B tests to see if they still return the same benefits…

Optimization Pro interpreting data

What To Do With A/B Test Results? How To Iterate for Optimization

By Luke Hardwick · March 27, 2019

We’ve talked about how to choose your first A/B test, but what about your second, third, fourth, or fifth A/B test? Where do you go from there? In this blog…

Case Study: Shortening the Checkout Flow

By Luke Hardwick · February 12, 2019

THE ORGANIZATION A leading online bathroom furnishing retailer. THE PROJECT Website data showed that after a site replatforming, checkout conversion dropped. The website team suspected this was because the new…