Posts by Luke Hardwick

In this A/B test, featuring certain items on the homepage was a big success — but only if the full list of offerings was also visible. The Brand A private,…

Recently Safari announced its default Internet Tracking Prevention (ITP) and Firefox announced a similar feature — Enhanced Tracking Protection. These features each work differently, but have similar purposes and effects….

In marketing and optimization we talk a lot about reducing friction to conversion, but it can at times be hard to quantify. In this A/B test, the optimization team had…

When your brand or site goes through a significant change, it’s a good idea to rerun some of your A/B tests to see if they still return the same benefits…

We’ve talked about how to choose your first A/B test, but what about your second, third, fourth, or fifth A/B test? Where do you go from there? In this blog…

THE ORGANIZATION A leading online bathroom furnishing retailer. THE PROJECT Website data showed that after a site replatforming, checkout conversion dropped. The website team suspected this was because the new…