Posts by Luke Hardwick

Website navigation not only helps visitors get around your site, it also advertises the site’s offerings. However, because of the limited real estate on mobile devices, making the best use…

One of the most common pieces of advice you hear in optimization is to reduce the number of form fields required for any conversion. Customers don’t like to provide information…

Low prices are a great way to promote items and boost adds to cart and purchases — but the success of this tactic depends on how it’s communicated. If the…

On-site search is an important feature for any online business, and it is especially essential for mobile sites. With limited real estate for navigation or promotions, search plays an even…

Recently, I worked with a large, high-end hotel brand to help them optimize their check out process. Like many hotels, the checkout flow includes a place to enter payment details…

Personalization has become the name of the game for customer experience optimization. Customers not only want, but expect brands to provide them relevant information, know what they want, and provide…