Posts by Luke Hardwick

Luke Hardwick

Luke Hardwick

Luke Hardwick is a Manager of Customer Success at SiteSpect, consulting for SiteSpect users on their optimization and personalization road maps and projects. Luke is based in London and has experience as an conversion rate optimization specialist across many softwares before landing at SiteSpect.

Success Story: Optimizing Top Navigation for Mobile

By Luke Hardwick · November 10, 2020

Website navigation not only helps visitors get around your site, it also advertises the site’s offerings. However, because of the limited real estate on mobile devices, making the best use…

Do Shorter Forms Really Convert Better?

By Luke Hardwick · July 23, 2020

One of the most common pieces of advice you hear in optimization is to reduce the number of form fields required for any conversion. Customers don’t like to provide information…

Increasing Adds to Cart and Orders by Optimizing Price Display

By Luke Hardwick · June 24, 2020

Low prices are a great way to promote items and boost adds to cart and purchases — but the success of this tactic depends on how it’s communicated. If the…

Testing A Persistent Search Bar on Mobile

By Luke Hardwick · April 29, 2020

On-site search is an important feature for any online business, and it is especially essential for mobile sites. With limited real estate for navigation or promotions, search plays an even…

How to Increase Clarity Around “Pay Later” Checkout Flows

By Luke Hardwick · March 27, 2020

Recently, I worked with a large, high-end hotel brand to help them optimize their check out process. Like many hotels, the checkout flow includes a place to enter payment details…

business person with images depicting internet connected objects

Three Personalization Tips for Better Conversions

By Luke Hardwick · September 11, 2019

Personalization has become the name of the game for customer experience optimization. Customers not only want, but expect brands to provide them relevant information, know what they want, and provide…