Posts by Luke Hardwick

Luke Hardwick

Luke Hardwick

Luke Hardwick is a Manager of Customer Success at SiteSpect, consulting for SiteSpect users on their optimization and personalization road maps and projects. Luke is based in London and has experience as an conversion rate optimization specialist across many softwares before landing at SiteSpect.

Testing A Persistent Search Bar on Mobile

By Luke Hardwick · April 29, 2020

On-site search is an important feature for any online business, and it is especially essential for mobile sites. With limited real estate for navigation or promotions, search plays an even…

How to Increase Clarity Around “Pay Later” Checkout Flows

By Luke Hardwick · March 27, 2020

Recently, I worked with a large, high-end hotel brand to help them optimize their check out process. Like many hotels, the checkout flow includes a place to enter payment details…

business person with images depicting internet connected objects

Three Personalization Tips for Better Conversions

By Luke Hardwick · September 11, 2019

Personalization has become the name of the game for customer experience optimization. Customers not only want, but expect brands to provide them relevant information, know what they want, and provide…

Case Study: Featured Programs Lead to More Enrollments

By Luke Hardwick · July 10, 2019

In this A/B test, featuring certain items on the homepage was a big success — but only if the full list of offerings was also visible. The Brand A private,…

Safari ITP

Marketers Beware of Lost Cookies: The Data Impact of Safari and Firefox Tracking Prevention

By Luke Hardwick · June 20, 2019

Recently Safari announced its default Internet Tracking Prevention (ITP) and Firefox announced a similar feature — Enhanced Tracking Protection. These features each work differently, but have similar purposes and effects….

Case Study: A/B Testing Streamlined Checkout Flow for Better CX

By Luke Hardwick · June 20, 2019

In marketing and optimization we talk a lot about reducing friction to conversion, but it can at times be hard to quantify. In this A/B test, the optimization team had…