Posts by Luke Hardwick

On-site search is an important feature for any online business, and it is especially essential for mobile sites. With limited real estate for navigation or promotions, search plays an even…

Recently, I worked with a large, high-end hotel brand to help them optimize their check out process. Like many hotels, the checkout flow includes a place to enter payment details…

Personalization has become the name of the game for customer experience optimization. Customers not only want, but expect brands to provide them relevant information, know what they want, and provide…

In this A/B test, featuring certain items on the homepage was a big success — but only if the full list of offerings was also visible. The Brand A private,…

Recently Safari announced its default Internet Tracking Prevention (ITP) and Firefox announced a similar feature — Enhanced Tracking Protection. These features each work differently, but have similar purposes and effects….

In marketing and optimization we talk a lot about reducing friction to conversion, but it can at times be hard to quantify. In this A/B test, the optimization team had…