Posts by Kevin Plankey
Detailed Decision Criteria for Choosing an Optimization Platform
By Kevin Plankey · April 9, 2021
Choosing an optimization solution can be a laborious and involved process. Many platforms make a lot of promises and use a lot of jargon, and it can be difficult to…
SiteSpect ranked high among A/B testing tools on G2
By Kevin Plankey · March 29, 2021
We are pleased to share that SiteSpect was recently ranked by G2.com, Inc., based on user-reviews across a wide range of A/B testing tools. SiteSpect scored 8.23/10, coming in above…
An Update on Google’s Cookie Policy 2021
By Kevin Plankey · March 19, 2021
Google recently announced its intention to stop advertisement sales based on cross-site tracking by 2022. This marks a sea change for Internet advertising, yet a continuation of the trend of…
SiteSpect Synopsis: Retail Personalization in 2021 and Beyond
By Kevin Plankey · February 17, 2021
For online retailers, personalization is the key to enhancing the customer experience and building brand loyalty. In fact, 80% of consumers are more likely to purchase from a brand that…
SiteSpect Synopsis: Trends to Watch in 2021
By Kevin Plankey · January 14, 2021
Between shifting to remote workforces and creating digital-first experiences, businesses went through many changes in 2020 – and quickly. Now that we have rung in the New Year, there is…
The 2020 Forrester Wave for Experience Optimization Platforms: How We Compare
By Kevin Plankey · December 22, 2020
We are thrilled to share that The Forrester Wave™: Experience Optimization Platforms Q4 2020 report named SiteSpect in its evaluation. SiteSpect is an industry leader in digital optimization, offering A/B…