Posts by Jen Decker

Jen Decker

Jen Decker

Jen Decker found her fit in the world of inbound marketing as the digital marketing manager at SiteSpect. With an extensive background in digital marketing, Jen has a knack for writing, strategy and organization.

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9 Compilations Why You Should Stop Using Tag-Based Solutions For Your A/B Testing

By Kevin Plankey · July 11, 2022

There are a number of optimization platforms on the market, each touting its own set of differentiators and benefits. However, they all have one critical similarity – they are tag-based….

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30 Awesome Online Groups You Should Join for Effective CRO

By Kevin Plankey · June 3, 2022

As an optimization practitioner, you have a critical role in monitoring and delivering key strategies and initiatives for website success. Whether you work for an agency or a big brand,…

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Building a Successful Optimization Program

By Kevin Plankey · March 18, 2022

If you are an ecommerce or digital business with high traffic volume, you might be considering or re-evaluating your optimization program. Building a successful optimization program depends on careful planning,…

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How an Inconsistent Customer Experience is Harming Your CRO

By Kevin Plankey · March 4, 2022

One compromise that companies run into is an inconsistency in the customer experience across multiple channels. Delivering a quality customer experience means providing visitors with a consistent experience across all…

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Researching Software Applications, the Marketer’s Guide to G2

By Kevin Plankey · February 18, 2022

When you work as a digital marketer most of your career, there will be a time you get the green light to start researching software applications that will make your…

Visitor Behavior Triggers: Why this Matters in the Consumer Personalization Space

By Kevin Plankey · December 3, 2021

Personalization matters more than ever, with COVID-19 and the surge in digital behaviors raising the bar for most major brands. Studies show consumers switched to a new store, product, or…