Posts by Jen Decker

There are a number of optimization platforms on the market, each touting its own set of differentiators and benefits. However, they all have one critical similarity – they are tag-based….

As an optimization practitioner, you have a critical role in monitoring and delivering key strategies and initiatives for website success. Whether you work for an agency or a big brand,…

If you are an ecommerce or digital business with high traffic volume, you might be considering or re-evaluating your optimization program. Building a successful optimization program depends on careful planning,…

One compromise that companies run into is an inconsistency in the customer experience across multiple channels. Delivering a quality customer experience means providing visitors with a consistent experience across all…

When you work as a digital marketer most of your career, there will be a time you get the green light to start researching software applications that will make your…

Personalization matters more than ever, with COVID-19 and the surge in digital behaviors raising the bar for most major brands. Studies show consumers switched to a new store, product, or…