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Increased competition is driving marketers to find ways to improve customer loyalty. Everyone has heard this statement before, but you don’t need to overhaul your organization or copy…
Experimentation and A/B testing often focus on the marketing function — increase conversions, engagement, and customer satisfaction. But it shouldn’t end there. An experimentation mindset should spread to…
Marketing budgets have taken a hit in 2020 and may continue to shrink into 2021. A Gartner survey showed that 65% of marketers anticipated reductions in their budget…
Happy New Year and welcome to a year of hindsight’s 2020 jokes. Before we jump head first into the new year, we’re taking a moment to reflect on…