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This week is all about where marketers get tripped up in the transition to data based marketing programs. Here is what experts are saying about these pain points…
It’s World Cup season, and we at SiteSpect are brimming with enthusiasm. As the biggest sporting event in the world, the tournament holds additional interest for us as…
If you’re not familiar with the “Han Shot First” controversy, Google it. The character-defining scene reveals core truths about Han that later edits undercut, recharacterizing him as less…
With the ubiquity of tech tools to test, measure, and implement marketing campaigns to optimize customer experience and bottom line metrics, marketing itself has become a much…
“You’ve never heard of the Millennium Falcon? … It’s the ship that made the Kessel Run in less than twelve parsecs,” says Han Solo in Star Wars: A…
The internet of things (IoT) has become part of normal life and is continuing to grow. Most of us interact with it without thinking. Do you have a…