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4 Holiday Site A/B Testing Strategies That Improve Conversions

November 15, 2013
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If you are like most digital marketers today, you are doing everything you can to increase conversion rates and maximize the ROI of your website. This article explores…

Blog Post: 12 Strategies for Improving Conversions

November 8, 2013
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If you are looking for a primer on how to optimize conversion rates on your website, consider downloading SiteSpect’s latest e-book, called “12 Strategies for Improving Conversions.” This…

Holiday A/B Testing Ideas

October 18, 2013
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Cyber Monday is a little more than a month away, and now is the time to make sure you’ve clearly defined your online sales goals, strategies and tactics.…

Ideas for Improving Conversions…and Sales

October 8, 2013
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There are a lot of great ways to improve conversion rates on ecommerce websites, but the best one will depend largely on your customers and information you find…

A/B Testing and Experimentation Lessons From the Boston Celtics and Moneyball

August 22, 2013
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Analytics and experimentation are famous in sports. A perfect example of this is Moneyball, the popular book by Michael Lewis about Billy Beane, General Manager of the Oakland…

Leverage Geo-Targeting for Increased Engagement and Conversions

July 23, 2013
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Your location matters. Are you in the city or suburbs? San Francisco, Dallas, or Newton, Massachusetts? Near a physical store or one of your competitor’s stores? The best…