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In a study published by the Aberdeen Group on Targeting Success, 52% of the surveyed Best-in-Class companies use specific targeting to segmented portions of their audience within marketing…
Every marketer has a website, but what about a mobile-optimized website? Mobile devices are an important and growing channel for business. Consider these statistics: According to mobiThinking, there…
Today we shared exciting news about the release of a new SiteSpect feature, Origin Experiments®, which helps product teams and marketers A/B test how your site works, not…
If you are like most digital marketers, you are doing everything you can to optimize your website. One of the best ways to optimize your site is through…
When it comes to the quality of your site’s user experience, A/B testing and optimization are proven techniques to help you scientifically and continuously improve how you engage,…
This post will explore ways to create your A/B testing strategy, techniques to identify key optimization opportunities, and best practices to develop a metrics-driven optimization roadmap. So how…