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Bill Cunningham and others offer strategies to revamp email marketing where it lags. Cunningham says, “As noted above, for optimizing the ROI of an email campaign, all comes…
There’s a new game in Marketing Town, and brands are rushing to figure it out. Some will flame out spectacularly. Others will soar to new heights and win…
SiteSpect Inc. today announced the availability of its leading digital optimization solutions on THINK Marketing, a new one-stop destination for marketers looking to gain knowledge, learn skills and…
SiteSpect, Inc., a recognized leader in digital optimization, including testing, targeting and personalization, has announced that Patricia (Patti) Foye has been named the company’s Chief Marketing Officer (CMO).…
For marketers, nirvana is the ability to immerse specific visitors in relevant messages and encourage them to become fully involved in the digital experience. Apparently nirvana is a…
With the recent proliferation of data and Internet-based tools and their impact on creative and strategy, B2B marketers today face greater challenges than ever before. According to Kim…