55 marketing influencers: Brands and virtual reality, augmented reality, mixed reality
There’s a new game in Marketing Town, and brands are rushing to figure it out. Some will flame out spectacularly. Others will soar to new heights and win new customers. Most will wait, watch, and get left behind. How will marketers fare when they employ virtual reality (VR) and augmented (AR) or mixed reality (MR) experiences to connect with customers? TUNE asked 55 marketing super influencers for their predictions, including SiteSpect’s VP of Product, Justin Bougher.
“Augmented reality will be used most in the short term …
There is no doubt that AR and VR are going to be important customer experience tools. Goldman Sachs states VR/AR will be an $80 billion market by 2025.
However, its greatest potential is that it creates an immediate emotional reaction and that is the #1 indicator of great customer experience. Retailers need to tie life events and micro moments to AR and VR. Already retailers are using it for travel, home improvements and real estate but think about the opportunity for back to school shopping, wedding, gift registry and other life moments.
These have great emotional pull and VR/AR can provide the emotional customer experience needed to sell and keep customer coming back.”
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