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There are a lot of great ways to improve conversion rates on ecommerce websites, but the best one will depend largely on your customers and information you find…
Analytics and experimentation are famous in sports. A perfect example of this is Moneyball, the popular book by Michael Lewis about Billy Beane, General Manager of the Oakland…
In a study published by the Aberdeen Group on Targeting Success, 52% of the surveyed Best-in-Class companies use specific targeting to segmented portions of their audience within marketing…
Every marketer has a website, but what about a mobile-optimized website? Mobile devices are an important and growing channel for business. Consider these statistics: According to mobiThinking, there…
A/B test campaigns often try to improve the online user experience in order to increase key performance indicators such as conversion and engagement. But, what happens when our ideas…
If you are like most digital marketers, you are doing everything you can to optimize your website. One of the best ways to optimize your site is through…