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A recent blog post on “A/B Testing and the Benefits of an Experimentation Culture,” by Wyatt Jenkins on Harvard Business Review’s website, raises several points that resonate with…
Up until this point, you have been gathering a lot of information and sharing some of that information with colleagues. In this phase, you have to convince… and…
The first step to a successful website A/B testing program is ensuring that you have buy-in from your executives. However, executive buy-in is important not just for getting…
If you’re like most digital marketers today, you’re doing everything you can to increase conversion rates and maximize the ROI of your website. This means find the right…
Cyber Monday is a little more than a month away, and now is the time to make sure you’ve clearly defined your online sales goals, strategies and tactics.…