SiteSpect Blog

8 Simple A/B Testing Strategies You Should Focus on Today

By Kevin Plankey · June 23, 2022

A/B testing compares two or more versions of a page to determine which factors increase conversion and improve the customer experience. Color, imagery, headlines, product content, landing page presentation, etc.,…

Why TTFB Is Not the Best Indicator of Site Speed

By Paul Bernier · June 20, 2022

We all do our best to eliminate latency on our digital channels. It’s been shown time and time again that slow sites correlate to lower conversion rates and less engagement.[source]…

Using CNAMEs to bypass ITP has been put to Torch

By Cory Underwood · June 8, 2022

Browsers are mobilizing to combat the use of DNS CNAME records to bypass anti-tracking tech they have built in to their browsers. November is looking to be a triple whammy…

30 Awesome Online Groups You Should Join for Effective CRO

By Jen Decker · June 3, 2022

As an optimization practitioner, you have a critical role in monitoring and delivering key strategies and initiatives for website success. Whether you work for an agency or a big brand,…

An Interview with Journey Further: Is A/B Testing Impacting Your SEO?

By SiteSpect Marketing · May 25, 2022

Journey Further is a performance marketing agency delivering clarity at speed. They specialize in paid media, organic search and conversion optimization. Conversion Director, Jonny Longden, Conversion Operations Manager, Jon Crowder…

Calibration of the Testing Environment for Better Metrics on User Behavior

By Paul Terry · May 13, 2022

A/B testing is all about understanding change in user behavior through sampling and comparing user journeys through metrics. Best practices around A/B test configuration, sampling, measuring, segmenting, and statistical significance…