News

April 6, 2018

News

TechBytes with Eric J. Hansen, Chief Technology Officer, SiteSpect

Optimization tactics and goals vary from one organization to another. In this series MarTech’s Sudipta Ghosh spoke with Eric Hansen, SiteSpect founder and CTO, about how to get the most of an optimization and personalization strategy. On the Core Tenets of SiteSpects Personalization and Omnichannel Marketing Solutions Today’s consumers expect more than just a good…

April 5, 2018

News

Travelers Want New Summer Adventures: How Travel Companies Can Entice With Tailored Digital Experiences

Recent research indicates that almost “a third of global travelers are comfortable letting a computer plan an upcoming trip based on historical data.” This insight suggests that travel brands now have even more to gain from leverage CX data to effectively predict and suggest travel packages to customers. CTO and Founder of SiteSpect Eric Hansen…

flower pot with new green plant

April 5, 2018

News

It’s Not Seasonal, It’s Personal

In early April, retailers are often stuck between finishing winter sales and moving into Spring and Summer inventory. Traditionally this leads to a race to promote summer products, but depending on your customer base this may not be the best move. FierceRetail’s Jacqueline Renfrow interviews SiteSpect VP of Sales Bill Cunningham on how to use…

March 28, 2018

Press Release

idealo Selects SiteSpect as their Digital Optimization Partner

SiteSpect, a recognized leader in digital business and customer experience optimization, has been selected by idealo internet GmbH for their Testing, Targeting and Optimization program. As of March, idealo is officially using the SiteSpect solution across their multiple domains. “We’re very proud to announce our partnership with idealo. Our extensive server side optimization capabilities, gives idealo…

February 21, 2018

Press Release

Scout24 Switzerland Names SiteSpect as their Testing, Targeting, and Optimization Partner

SiteSpect, a recognized leader in digital business and customer experience optimization, has been awarded a partnership with Scout24 Switzerland for their Testing, Targeting and Optimization program. As of February, Scout24 is officially using the SiteSpect solution on its brands websites www.autoscout24.ch, www.immoscout24.ch and www.anibis.ch. “We’re honored that Scout24 Switzerland selected SiteSpect as their Digital Optimization partner. Our advanced server side…

photograph of Amazon Go store front sign

February 15, 2018

News

How Should Retailers Respond to Amazon Go? 7 Experts Weigh In

Amazon Go opened up its first retail location in January 2018, sending shockwaves through the retail industry. Ed Burek, SiteSpect Director of Solutions Marketing chimes in on how brick-and-mortar retailers should respond. Ultimately, he says, retailers must utilize technology to optimize and personalize the customer experience they provide if they want to compete in the…

February 6, 2018

Press Release

Level Selects SiteSpect as their Digital Optimization Partner

SiteSpect, a recognized leader in digital business and customer experience optimization, announced that it has been selected by LEVEL as their digital optimization partner. The newest member of the International Airlines Group (IAG) is officially using SiteSpect on www.flylevel.com as of January 5th 2018. Thanks to the great digital successes its sister company, IberiaExpress, achieved by using…

January 30, 2018

News

Why Your Email Marketing Isn’t Working: 8 Fixes to Address Today

Bill Cunningham and others offer strategies to revamp email marketing where it lags. Cunningham says, “As noted above, for optimizing the ROI of an email campaign, all comes down to understanding how your customers choose to engage with the brand. Aligning the content of the email with the needs of a consumer and then reflecting…

January 30, 2018

News

57 Insights from leading brands and experts on what it takes to deliver a Wow customer experience: Part 2

SiteSpect founder and CTO Eric Hansen makes Adrian Swinscoe’s list of how to deliver customer service that “Wows.” Hansen says that “whether it is reactive or proactive,” the customer experience “should always be personal and personalized.” “Over the course of the last 18 months and since How to Wow came out I’ve [Adrian Swinscoe] being…

January 30, 2018

News

Why Brands Have a Gen Z Loyalty Problem

As a generation of digital natives’ purchasing power grows, brands must reassess marketing strategies that take new priorities into account. Ed Burek, SiteSpect Director of Solutions Marketing, explains how brand loyalty can come through personalization, optimization of various devices, interfaces, and channels, and building individualized relationships with consumers.