SiteSpect to Share How Ecommerce Experimentation Impacts the Customer Experience in May Webinar

April 28, 2022

Attendees will learn how improving the customer experience positively impacts conversion rates and revenue.

Auburndale, MA, Release: April 28th, 2022. SiteSpect, Inc. an A/B testing and customer experience optimization platform provider, will host a webinar titled ‘eCommerce: The Core of Experimentation is Your Customer’, in partnership with Insight Lime Analytics.

Guest presenter, founder, MaryBeth Maskovas with Insight Lime Analytics, will address the following:

  • How to identify customer pain points in your Adobe Analytics/Google Analytics data with a live demo
  • How to supplement your behavioral data with customer support and consumer insights data to understand what your customers like and don’t like about your website and pricing
  • “Best practices” tests – if you haven’t tested your shipping rates, email subscription popup, and some of these other industry standards, then you’re missing out on ways to delight your customer

The live webinar will be held on Thursday, May 18th, 2022, at 3:00 PM EDT via Zoom.

For more information and to register, CLICK HERE.

“Insight Lime Analytics’ commitment to provide the next level of data and digital services that transform how companies work with data aligns perfectly with SiteSpect,” said Kevin Plankey, Director of Demand Generation of SiteSpect. “We are excited to have MaryBeth as a guest presenter to explore this topic and provide attendees with as much knowledge on bridging the gap between analytics and experimentation as it relates to the customer experience.”


About SiteSpect, Inc.
SiteSpect is leading the advancement of customer experience optimization solutions for the world’s most successful businesses. Top brands such as Cabela’s, Mattel, PetSmart, U-Haul, and Urban Outfitters have leveraged SiteSpect’s technology and expertise to grow their businesses. SiteSpect’s patented solutions enable customers to optimize the entire digital experience from the front end to the back end while centrally managing across channels, business units, and product lines. For more information, visit