SiteSpect Announces a Growth Investment from Boathouse Capital to Advance Company’s Growth and Development Plans
The company will use the new resources to reinforce its position as a global leader in the customer experience optimization space by focusing on expanding its product capabilities to help businesses deliver on targeting and personalization capabilities as well as build out its sales and marketing teams to support its growth strategies.
Boston – September 15, 2022. “SiteSpect is announcing a substantial new growth investment to further revolutionize how companies deliver the best experience to their customers,” comments Pat Romich, CEO of SiteSpect. SiteSpect will use the investment to accelerate growth by expanding its A/B testing, product recommendations, rollouts, and personalization product offerings as well as hiring talented development resources to support its expanding presence in the marketplace.
“With this investment, we will continue to significantly invest in our customer experience optimization capabilities and we will dramatically increase our sales and marketing activities as well as drive new product enhancements and capabilities” explains Romich.
SiteSpect helps companies deliver an exceptional customer experience across digital devices. As all companies become more digital, they need the tools to continuously deploy, personalize, and experiment. SiteSpect’s solutions respond to the market’s omnichannel demands.
Matt Pulos, Senior Associate at Boathouse Capital commented “eCommerce will likely continue to take market share of all retail transactions over time, and sophisticated strategies will continue to gain steam, making SiteSpect highly relevant to the shift.”
Chong Moua, Managing Partner at Boathouse Capital also commented, “SiteSpect provides a critical service in an extremely fast-growing eCommerce space. The customer experience management marketplace continues to prioritize tools that will truly differentiate elite products and services from the masses, and I believe SiteSpect is one of those products.”
SiteSpect is leading the advancement of customer experience optimization solutions for the world’s most successful businesses. Top brands such as Cabela’s, Mattel, PetSmart, U-Haul, and Urban Outfitters have leveraged SiteSpect’s technology and expertise to grow their businesses. SiteSpect’s patented solutions enable customers to optimize the entire digital experience from the front end to the back end while centrally managing across channels, business units, and product lines. To learn more, please visit www.sitespect.com.
About Boathouse Capital
Boathouse Capital is a structured capital fund focused on providing bespoke capital solutions to high growth and later stage companies in software (SaaS), tech-enabled services, and healthcare IT services.
Value creation is central to the Boathouse Capital investment approach and they seek to build scale in established companies that are well-positioned for accelerated growth and the flexible and creative capital solutions are tailored to facilitate the unique needs and goals of each company.
Read more about them at www.boathousecapital.com.