SiteSpect, Inc. Hires Former Optimizely VP, Jon Fraser, as New VP of Global Sales

March 14, 2023

Auburndale, MA, Release: March 14, 2023. SiteSpect, Inc. an A/B testing and customer experience optimization platform provider, announced the hire of Jon Fraser as the company’s new Vice President of Global Sales. Fraser joins the company with over 17 years of go-to-market experience in the technology space.

Prior to joining SiteSpect, Fraser served in sales leadership roles with high-growth private equity-based companies in the MarTech, FinTech & HRTech space, most recently leading enterprise & strategic segments at Optimizely in North America.

“I’m thrilled to join the leadership team at SiteSpect. Customer experience & digital transformation continues to be at the forefront for most organizations, and the SiteSpect optimization platform is uniquely positioned to deliver personalization, testing, and recommendations with unmatched performance, said Fraser. “The experienced and passionate SiteSpect team is hyper-focused on driving customer results, and I look forward to continuing to help drive growth and value for our customers, employees, and investors.”

In his new role, Fraser’s main objective is to lead and direct the SiteSpect sales team to meet or exceed revenue goals and profitability objectives.

“Jon is the right leader to bring us to the next phase of growth, and we’re thrilled to welcome him to the team,” said Patrick Romich, SiteSpect CEO. “Jon’s immense enterprise software experience and established sales track record will be key to our long-term success.”


About SiteSpect, Inc.
SiteSpect is leading the advancement of customer experience optimization solutions for the world’s most successful businesses. Top brands such as Cabela’s, Mattel, PetSmart, U-Haul, and Urban Outfitters have leveraged SiteSpect’s technology and expertise to grow their businesses. SiteSpect’s patented solutions enable customers to optimize the entire digital experience from the front end to the back end while centrally managing across channels, business units, and product lines. For more information, visit