How Coles Liquorland Released a New Payment Option with SiteSpect Rollouts

By Nicole Hanson

May 20, 2021


Liquorland is a leading liquor chain in Australia and a part of Coles Group, one of Australia’s largest and most iconic retailers. The chain’s online business is central to their success and, as part of their digital strategy, they have optimized their online store with SiteSpect since 2019. Liquorland leverages SiteSpect Rollouts extensively “to roll out features in a safe way,” according to Brandon Briz, Conversion Optimization Manager at Coles Liquor.

Releasing a New Feature in a Safe and Controlled Way

As part of their rewards program, Liquorland participates in Flybuys, which rewards customers across Coles Liquor and Coles Group’s family of brands. When Flybuys introduced a new payment service called Flypay, Liquorland knew they wanted to roll out the new payment option safely with no negative business impact and without any unforeseen risk. 

With SiteSpect Rollouts, Liquorland was able to portion out the new experience to specific segments of users and then methodically expand the audience base. This allowed for a slow and controlled feature rollout, giving the Liquorland team time to catch any bugs that needed fixing without negatively impacting their overall business. 

Read our full Coles Liquorland case study to see how the retailer safely released its new payment option all while measuring its success with SiteSpect.

To learn more about SiteSpect, visit our website.



Nicole Hanson

Nicole Hanson

Nicole Hanson is a former Marketing Manager at SiteSpect.

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