Posts by Nicole Hanson

Nicole Hanson

Nicole Hanson

Nicole Hanson is a former Marketing Manager at SiteSpect.

Omnichannel retail technology

SiteSpect Synopsis: The Importance of Omnichannel Customer Experience

By Nicole Hanson · May 11, 2021

In today’s digital-first world, customer experience plays a key role in consumers’ purchasing decisions. According to PwC, 73% of consumers say customer experience is more important than price and product…

Woman online shopping

Creating an In-Person Experience with Product Recommendations

By Nicole Hanson · April 29, 2021

As consumers continue to favor online over in-person shopping, businesses are faced with the task of not only optimizing the online experience, but adding a human touch to them. According…

Woman using smartphone with icon graphic cyber security network of connected devices and personal data information

SiteSpect Synopsis: Customer Data Privacy

By Nicole Hanson · April 15, 2021

The topic of consumer data privacy seems to come up more and more often in marketing, digital optimization, and ecommerce. Customer data is the cornerstone of providing relevant, personalized experiences….

Woman using cell phone with 5 gold star customer satisfaction graphic

SiteSpect Synopsis: Building Customer Loyalty in 2021

By Nicole Hanson · March 17, 2021

Customer loyalty is crucial to the success of any business. According to Bain & Company, a 5% increase in customer retention correlates with at least a 25% increase in profit….

Young Woman Writing Software Code

How to Get Proven Product Success with SiteSpect Rollouts

By Nicole Hanson · March 9, 2021

Releasing a new product is both an exciting and nerve-wracking time. You’re looking forward to launching the feature or product you’ve worked so hard on, but you can’t say for…

Smiling woman shopping online

How to Continuously Optimize the Customer Experience

By Nicole Hanson · February 4, 2021

As we move into a digital-first world, your online customer experience is more important than ever. In an unexpected 2020, businesses had to significantly shift their customer experience strategy to…