Posts by Nicole Hanson
SiteSpect Synopsis: The Importance of Omnichannel Customer Experience
By Nicole Hanson · May 11, 2021
In today’s digital-first world, customer experience plays a key role in consumers’ purchasing decisions. According to PwC, 73% of consumers say customer experience is more important than price and product…
Creating an In-Person Experience with Product Recommendations
By Nicole Hanson · April 29, 2021
As consumers continue to favor online over in-person shopping, businesses are faced with the task of not only optimizing the online experience, but adding a human touch to them. According…
SiteSpect Synopsis: Customer Data Privacy
By Nicole Hanson · April 15, 2021
The topic of consumer data privacy seems to come up more and more often in marketing, digital optimization, and ecommerce. Customer data is the cornerstone of providing relevant, personalized experiences….
SiteSpect Synopsis: Building Customer Loyalty in 2021
By Nicole Hanson · March 17, 2021
Customer loyalty is crucial to the success of any business. According to Bain & Company, a 5% increase in customer retention correlates with at least a 25% increase in profit….
How to Get Proven Product Success with SiteSpect Rollouts
By Nicole Hanson · March 9, 2021
Releasing a new product is both an exciting and nerve-wracking time. You’re looking forward to launching the feature or product you’ve worked so hard on, but you can’t say for…
How to Continuously Optimize the Customer Experience
By Nicole Hanson · February 4, 2021
As we move into a digital-first world, your online customer experience is more important than ever. In an unexpected 2020, businesses had to significantly shift their customer experience strategy to…
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