Posts by Nicole Hanson

In today’s digital-first world, customer experience plays a key role in consumers’ purchasing decisions. According to PwC, 73% of consumers say customer experience is more important than price and product…

As consumers continue to favor online over in-person shopping, businesses are faced with the task of not only optimizing the online experience, but adding a human touch to them. According…

The topic of consumer data privacy seems to come up more and more often in marketing, digital optimization, and ecommerce. Customer data is the cornerstone of providing relevant, personalized experiences….

Customer loyalty is crucial to the success of any business. According to Bain & Company, a 5% increase in customer retention correlates with at least a 25% increase in profit….

Releasing a new product is both an exciting and nerve-wracking time. You’re looking forward to launching the feature or product you’ve worked so hard on, but you can’t say for…

As we move into a digital-first world, your online customer experience is more important than ever. In an unexpected 2020, businesses had to significantly shift their customer experience strategy to…