Posts by Nicole Hanson
Case Study: Moonpig Increases Conversions by Optimizing Product Recommendations
By Nicole Hanson · November 3, 2020
Moonpig is a UK-based retailer specializing in unique and personalized cards and gifts. With over 10,000 card designs along with a large selection of gifts, such as food, drink, flowers,…
How Site Speed Impacts Your Revenue
By Nicole Hanson · October 15, 2020
When you think of revenue-drivers, you probably think of things like customer retention, new customer acquisition, and even average order value. But there are many factors that impact your revenue,…
Optimizing the Customer Experience On and Offline
By Nicole Hanson · July 28, 2020
When shopping online, consumers expect convenience and personalization. Ecommerce sales make up for more than 16% of total retail sales in the United States, a number that has more than…
Why Digital Optimization is the Most Important Thing in Your Marketing Budget
By Nicole Hanson · July 8, 2020
Marketing budgets have taken a hit in 2020 and may continue to shrink into 2021. A Gartner survey showed that 65% of marketers anticipated reductions in their budget as a…
Keeping Up With Changing Customer Expectations
By Nicole Hanson · June 30, 2020
It’s no secret that COVID-19 has changed every aspect of our lives. From the way we work to the way we shop, people around the world are adjusting to the…
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