Posts by Nicole Hanson

Moonpig is a UK-based retailer specializing in unique and personalized cards and gifts. With over 10,000 card designs along with a large selection of gifts, such as food, drink, flowers,…

When you think of revenue-drivers, you probably think of things like customer retention, new customer acquisition, and even average order value. But there are many factors that impact your revenue,…

When shopping online, consumers expect convenience and personalization. Ecommerce sales make up for more than 16% of total retail sales in the United States, a number that has more than…

Marketing budgets have taken a hit in 2020 and may continue to shrink into 2021. A Gartner survey showed that 65% of marketers anticipated reductions in their budget as a…

It’s no secret that COVID-19 has changed every aspect of our lives. From the way we work to the way we shop, people around the world are adjusting to the…