Posts by Nicole Hanson

Nicole Hanson

Nicole Hanson

Nicole Hanson is a former Marketing Manager at SiteSpect.

Case Study: Moonpig Increases Conversions by Optimizing Product Recommendations

By Nicole Hanson · November 3, 2020

Moonpig is a UK-based retailer specializing in unique and personalized cards and gifts. With over 10,000 card designs along with a large selection of gifts, such as food, drink, flowers,…

How Site Speed Impacts Your Revenue

By Nicole Hanson · October 15, 2020

When you think of revenue-drivers, you probably think of things like customer retention, new customer acquisition, and even average order value. But there are many factors that impact your revenue,…

Couple shopping online together

Optimizing the Customer Experience On and Offline

By Nicole Hanson · July 28, 2020

When shopping online, consumers expect convenience and personalization. Ecommerce sales make up for more than 16% of total retail sales in the United States, a number that has more than…

Analyzing reports and budget

Why Digital Optimization is the Most Important Thing in Your Marketing Budget

By Nicole Hanson · July 8, 2020

Marketing budgets have taken a hit in 2020 and may continue to shrink into 2021. A Gartner survey showed that 65% of marketers anticipated reductions in their budget as a…

Girl Browsing Online on Laptop

Keeping Up With Changing Customer Expectations

By Nicole Hanson · June 30, 2020

It’s no secret that COVID-19 has changed every aspect of our lives. From the way we work to the way we shop, people around the world are adjusting to the…