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Every marketer has a website, but what about a mobile-optimized website? Mobile devices are an important and growing channel for business. Consider these statistics: According to mobiThinking, there…
A/B test campaigns often try to improve the online user experience in order to increase key performance indicators such as conversion and engagement. But, what happens when our ideas…
If you are like most digital marketers, you are doing everything you can to optimize your website. One of the best ways to optimize your site is through…
When it comes to the quality of your site’s user experience, A/B testing and optimization are proven techniques to help you scientifically and continuously improve how you engage,…
This post will explore ways to create your A/B testing strategy, techniques to identify key optimization opportunities, and best practices to develop a metrics-driven optimization roadmap. So how…
In this post, we’ll look how to measure and communicate the results of your website optimization program. A/B testing platforms and analytics applications are naturally related: One is…