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Trending Toward A/B Testing Everything

May 14, 2014
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The best success stories often come directly from the customer. We have some clients who work with us to conduct A/B test campaigns while others are self-sufficient and…

New SiteSpect Video Illustrates How Companies Can A/B Test Everything and Target Anyone

May 12, 2014
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SiteSpect, has posted a new video on its website, illustrating how companies can A/B test everything and target anyone. Did you know that by combining proven methods of…

Optimizing Mobile Performance in Responsive Design

May 1, 2014
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Responsive design, the concept of building a web page that stretches/shrinks into differently sized screens, can have a big impact on page performance, especially on mobile devices. A…

Key Takeaways: A/B Testing and the Benefits of an Experimentation Culture

March 10, 2014
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A recent blog post on “A/B Testing and the Benefits of an Experimentation Culture,” by Wyatt Jenkins on Harvard Business Review’s website, raises several points that resonate with…

Why Tablets Should Be Treated Differently Than Smartphones

January 7, 2014
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14.4%. That’s the percentage of all online sales driven by tablets on Black Friday, according to the new IBM Benchmark Report. With all of the buzz around mobile,…

Holiday A/B Testing Ideas

October 18, 2013
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Cyber Monday is a little more than a month away, and now is the time to make sure you’ve clearly defined your online sales goals, strategies and tactics.…