Search Results
In my previous article, I looked at defining your success goals and what to measure when running multivariate tests. Let’s now look at your site factors and learn…
An inclusive approach to optimization increases the likelihood of success. Kim King, our Chief Marketing Officer, recently posted about the “why”of building a culture of optimization. But what…
More than 5400 digital innovators from across the globe converged at the Shop.org Summit in Seattle this week. SiteSpect was pleased to participate again this year as an…
Sometimes, having too much choice leaves you paralyzed. This is especially true if you work in optimization. Website stakeholders from all over your company are generating lots of…
Every once in a while it pays off to “A/B test outside the lines.” Don’t get stuck in an A/B testing rut and run the same old A/B…