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Key Takeaways: A/B Testing and the Benefits of an Experimentation Culture

March 10, 2014
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A recent blog post on “A/B Testing and the Benefits of an Experimentation Culture,” by Wyatt Jenkins on Harvard Business Review’s website, raises several points that resonate with…

Holiday A/B Testing Ideas

October 18, 2013
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Cyber Monday is a little more than a month away, and now is the time to make sure you’ve clearly defined your online sales goals, strategies and tactics.…