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Steps To Take Before Kicking Off Holiday A/B Testing

October 23, 2013
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The holidays are fast approaching. That generally means, among other things, a bump in site traffic, sales, and offers. While being aware of your A/B testing plan this…

Holiday A/B Testing Ideas

October 18, 2013
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Cyber Monday is a little more than a month away, and now is the time to make sure you’ve clearly defined your online sales goals, strategies and tactics.…

Ideas for Improving Conversions…and Sales

October 8, 2013
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There are a lot of great ways to improve conversion rates on ecommerce websites, but the best one will depend largely on your customers and information you find…

Leverage Geo-Targeting for Increased Engagement and Conversions

July 23, 2013
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Your location matters. Are you in the city or suburbs? San Francisco, Dallas, or Newton, Massachusetts? Near a physical store or one of your competitor’s stores? The best…

How to Optimize a Web Site for Mobile Devices

June 18, 2013
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Every marketer has a website, but what about a mobile-optimized website? Mobile devices are an important and growing channel for business. Consider these statistics: According to mobiThinking, there…

Designing Websites for Multivariate Testing: Four Key Considerations to Ensure Your Success

April 25, 2013
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If you are like most digital marketers, you are doing everything you can to optimize your website. One of the best ways to optimize your site is through…