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Customer Experience a Key Theme at Shop.org 2014

October 2, 2014
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More than 5400 digital innovators from across the globe converged at the Shop.org Summit in Seattle this week. SiteSpect was pleased to participate again this year as an…

How to Cure Priority Paralysis: Using an Action Priority Matrix

September 18, 2014
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Sometimes, having too much choice leaves you paralyzed. This is especially true if you work in optimization. Website stakeholders from all over your company are generating lots of…

Increase Engagement And Revenue With Optimized Mobile Experiences

July 14, 2014
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The mobile channel has been building steam for several years now: Mobile traffic has grown nearly 100% in just the last year, according to Statcounter. There are 156…

Extensive Web Site A/B Testing Helps Wayfair Grow Online Sales

May 21, 2014
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Internet Retailer recently featured long-time SiteSpect client, Wayfair. The home furnishing e-retailer usually runs 15 to 25 A/B tests a month, and A/B tests nearly every change it…

Online Sales from Tablets vs. Smartphones, Revisited

May 5, 2014
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I’ve always assumed that the person sitting next to me on the train was just using their tablet to read or play a game. Little did I know…

Why Tablets Should Be Treated Differently Than Smartphones

January 7, 2014
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14.4%. That’s the percentage of all online sales driven by tablets on Black Friday, according to the new IBM Benchmark Report. With all of the buzz around mobile,…