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SiteSpect Synopsis: Are you Ready for AI?

April 17, 2018
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If you’re ready to implement AI, then it can be a great tool for your business. So, this week I’m tackling the question, how do you know if…

Game of Thrones’ and Intelligent Artificial Intelligence

March 16, 2018
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Artificial Intelligence is everywhere these days, and it clearly offers a lot when it comes to improving the customer experience. Alexa, Google Home, Siri — these computer compatriots…

Are You Suffering from a Pain in the Apps?

February 2, 2018
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Whether you’re a marketer trying to meet the expectations of your customers to have a mobile app feel on your website or a developer trying to make that…

57 Insights from leading brands and experts on what it takes to deliver a Wow customer experience: Part 2

January 30, 2018
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SiteSpect founder and CTO Eric Hansen makes Adrian Swinscoe’s list of how to deliver customer service that “Wows.” Hansen says that “whether it is reactive or proactive,” the…

A/B Testing Solutions: Should you Build or Buy? (Part 2 of a series)

December 1, 2017
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Updated 10/20/2020 You can catch Part 1 of these series here: https://www.sitespect.com/blog-aligning-single-page-apps-optimized-customer-experience-6/. Should you build it or buy it? That’s a question that comes up all the time…

You don’t want to design a customer experience that is akin to getting in the cockpit of an F16 – Interview with Eric Hansen

October 16, 2017
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Today’s interview is with Eric J. Hansen, founder and Chief Technology Officer of SiteSpect, a leading software platform that offers optimization, testing, targeting, and personalization solutions that allows…