You don’t want to design a customer experience that is akin to getting in the cockpit of an F16 – Interview with Eric Hansen
Today’s interview is with Eric J. Hansen, founder and Chief Technology Officer of SiteSpect, a leading software platform that offers optimization, testing, targeting, and personalization solutions that allows businesses to create superior customer experiences. Eric joins me today to talk about the potential of artificial intelligence (AI) in customer experience and personalisation, what brands should be thinking about and what they should be doing to prevent this.
This interview follows on from my recent interview – The meaning of personalised customer experience – Interview with Jamf, Paycor and Qumulo – and is number 235 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.