Why is Multivariate Testing Important for the Mobile Web?
“For organizations to succeed and make optimal use of marketing dollars, it’s critical to break down the marketing and sales barriers,” says Angie Hirata, worldwide director of marketing and business development at Maximizer Software. Her advice is to nurture leads through multitouch campaigns that offer additional value and drive potential customers to take action — for example, seminars, whitepapers and webcasts — where you are notified when the prospect registers. Leads should be segmented by product interest, use of product and industry/vertical to send targeted communications in a specific timeframe.
Read more: http://www.dmnews.com/optimizing-to-improve-conversion-mobile-site-testing-and-benefits-of-digital-signage/article/108860/