Posts by SiteSpect Marketing

SiteSpect Marketing

SiteSpect Marketing

SiteSpect Marketing focuses on authoring content for the web and social media.

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Amazon’s Cloud Outage: Three Lessons That Can Help You Long Term

By SiteSpect Marketing · March 8, 2017

Amazon’s AWS cloud outage last week is a good example of a rare lightning strike. Every cloud-based solution provider puts safeguards in place to meet that 99.99% uptime guarantee. But…

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There’s Really Only One Metric that Matters

By SiteSpect Marketing · November 15, 2016

The ‘Customer is King’, the ‘Customer is always right’, ‘customer obsessed’ or whatever term you want to supplant – all companies claim they focus on the customer.  And why wouldn’t…

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Moving Customers through the Conversion Funnel to Drive Repeat Purchases

By SiteSpect Marketing · October 24, 2016

Getting customers to complete a transaction is the ultimate goal for every retailer, but customer loyalty – and thus repeat purchases – drive long-term revenue and sustainability. However, e-tailers face…

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Retailers: Are you ready for Cyber Monday?

By SiteSpect Marketing · September 20, 2016

The holidays are just around the corner and retailers are gearing up for their most important time of the year, furiously preparing to create an optimized online shopping experience that…

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New eBook – Omnichannel – Buzzword or Revenue Booster?

By SiteSpect Marketing · September 20, 2016

In today’s retail world buyers often start their purchasing journey in one place and on one device. They research products and services, make comparisons, read reviews, etc. But, by time…

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The on-demand shopper: Three tips for seamless, speedy shipping in an e-commerce world

By SiteSpect Marketing · August 2, 2016

Walmart recently announced that it expanded its free, two-day shipping across the entire United States through a program called ShippingPass. This move directly rivals Amazon Prime, which launched in 2015…