Posts by SiteSpect Marketing

SiteSpect Marketing

SiteSpect Marketing

SiteSpect Marketing focuses on authoring content for the web and social media.


The Road to the Boston Marathon: How to A/B Test and Optimize Marathon Training

By SiteSpect Marketing · April 13, 2018

I’ve been training for the Boston Marathon all winter (you can read all about why over in my first blog), and over the course of these months I’ve realized how…

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SiteSpect Synopsis: Mobile Speed Means More Than SEO

By SiteSpect Marketing · April 3, 2018

Starting this summer, mobile page speed will be a factor in SEO rankings. This comes as no surprise to marketers who have been optimizing for search engines on desktop sites…

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SiteSpect Synopsis: Context is King

By SiteSpect Marketing · March 26, 2018

This week we’re diving into the next stage of content marketing: context marketing. Now, with access to so much user data and the ability to control where content goes and…

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Are Your A/B Testing Results on Spring Break?

By SiteSpect Marketing · March 20, 2018

It’s finally Spring Break. You’re relaxing on the beach in Hawaii, drinking Mai Tais and reading magazines in the warmth of the equatorial sun. All of a sudden, you’re hit…

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SiteSpect Synopsis: Is A/B Testing Still Effective?

By SiteSpect Marketing · March 19, 2018

A/B testing — where a brand tests two versions of a web or mobile page against each other with one variation — has long been a reliable method for increasing…


How to Optimize Saint Patrick’s Day

By SiteSpect Marketing · March 16, 2018

Saint Patrick’s Day is here, and for us in Boston that means big celebrating. Big celebrating can mean big imbibing, but we at SiteSpect don’t need any St. Patty’s Day…