Posts by SiteSpect Marketing

I’ve been training for the Boston Marathon all winter (you can read all about why over in my first blog), and over the course of these months I’ve realized how…

Starting this summer, mobile page speed will be a factor in SEO rankings. This comes as no surprise to marketers who have been optimizing for search engines on desktop sites…

This week we’re diving into the next stage of content marketing: context marketing. Now, with access to so much user data and the ability to control where content goes and…

It’s finally Spring Break. You’re relaxing on the beach in Hawaii, drinking Mai Tais and reading magazines in the warmth of the equatorial sun. All of a sudden, you’re hit…

A/B testing — where a brand tests two versions of a web or mobile page against each other with one variation — has long been a reliable method for increasing…

Saint Patrick’s Day is here, and for us in Boston that means big celebrating. Big celebrating can mean big imbibing, but we at SiteSpect don’t need any St. Patty’s Day…