Posts by SiteSpect Marketing
Adapting Your A/B Testing to Consumer Behavior
By SiteSpect Marketing · July 1, 2015
IBM Commerce just released the Eighth Annual Online Retail Holiday Readiness Report. The report confirms that consumers are accessing retail sites from their mobile devices more than ever before. The…
Summer Reading for Conversion Optimizers
By SiteSpect Marketing · June 30, 2015
Heading off to the beach, lake, or pool this summer for some R&R? Take advantage of your down time by reading (or re-reading) these books by marketing and optimization experts….
Mobile Banking Isn’t Just for Millennials
By SiteSpect Marketing · June 24, 2015
They’ve been called digital natives, the Internet generation, and gen next. Whatever you call them, millennials are the most digitally connected generation and mobile is their primary channel of choice…
3 Benefits of Cross-Silo Collaboration in A/B Testing
By SiteSpect Marketing · June 16, 2015
A/B testing is critical to creating new site features and functionality, but it’s not always the first stop on the road to decision making. This is especially true for organizations…
How 3 Universal Truths Identified by Target Apply to Optimization
By SiteSpect Marketing · June 3, 2015
The 11th Annual Internet Retailer Conference and Exhibition has started! Thousands of attendees and hundreds of exhibitors have arrived and sessions are underway. This morning, the keynote featured Jason Goldberger,…
A/B Testing Tools vs. Experts or Don’t Consider Surgery on Yourself
By SiteSpect Marketing · June 3, 2015
Picking A/B testing software to optimize your website is as simple as choosing a scalpel to perform surgery on yourself. Anyone can pick up a scalpel and begin cutting, yet…