Posts by SiteSpect Marketing
SiteSpect Is a Leader in the Forrester Online Testing Platforms Wave Q3 2015
By SiteSpect Marketing · September 24, 2015
Forrester Research, Inc. recently published its latest Forrester Wave™: Online Testing Platforms report and we are very pleased that SiteSpect has been named a Leader. SiteSpect achieved the highest score…
Minimize Your Risk by A/B Testing Features Before Launch
By SiteSpect Marketing · September 15, 2015
Imagine this scenario: You help run the website for a successful e-commerce company. You listened to your customers and redesigned a key feature on your site. Based on their feedback,…
The Yellow Brick Road to A/B Testing Greatness
By SiteSpect Marketing · September 10, 2015
Landing Page, UX, and Product! Oh my! Dealing with competing A/B testing strategies can make you feel like Dorothy in the Wizard of Oz. We hear from marketing teams all…
Why Speed Matters
By SiteSpect Marketing · August 27, 2015
“If everything seems to be in control, you’re not going fast enough.” – Mario Andretti, champion racing car driver I recently returned from a trip to Italy where the speed…
An Analytics Framework for Optimization
By SiteSpect Marketing · August 5, 2015
To get the most out of your A/B testing program, analytics should be a milestone in every step in the process – from ideation to decision-making. How you leverage data…
Turn Your A/B Testing Into Gold
By SiteSpect Marketing · July 14, 2015
Maybe you’ve noticed that many of the products that support your web and mobile commerce efforts now include A/B testing features. Your CMS, e-commerce platform, email system, marketing automation platform,…