Posts by SiteSpect Marketing
Responsive Design and Mobile Banking
By SiteSpect Marketing · May 19, 2015
Over two-thirds of consumers manage their bank accounts using mobile apps and browsers, and nearly half use smartphones as their primary mode of banking, according to research outlined at…
Don’t Fall in Love with Your Site Redesign
By SiteSpect Marketing · April 27, 2015
The blessed day finally arrives. After months of labor selecting images and messages, the design team is ready to deliver a simpler version of your website. Excitement abounds as designers…
A/B Testing as a Mindset
By SiteSpect Marketing · April 17, 2015
There’s something really liberating about being able to A/B test all of your beliefs. If you want to build a culture of optimization through A/B testing, that’s what you have…
Fishing for Conversion Optimizers
By SiteSpect Marketing · April 14, 2015
Looking to hook a Conversion Optimizer? You’re not alone. A search on LinkedIn yields over 19,000 jobs in conversion optimization. And in Menlo Park alone, there are 1,468 optimization jobs,…
3 Brians, 2 Tims, and a Gaggle of Top Optimization Experts to Follow on Twitter
By SiteSpect Marketing · March 26, 2015
Want to know where A/B testing and optimization are heading? Follow these experts to get a unique perspective, increase your knowledge, and gain new insight on best practices: @aschottmuller Angie…
3 Reasons to End Your A/B Test
By SiteSpect Marketing · March 9, 2015
How do you know when to end your A/B test or multivariate test? Many optimization teams stop their A/B tests too early; others run them too long. We chatted with…