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If you are like most digital marketers today, you are doing everything you can to increase conversion rates and maximize the ROI of your website. This article explores…
The holidays are fast approaching. That generally means, among other things, a bump in site traffic, sales, and offers. While being aware of your A/B testing plan this…
There are a lot of great ways to improve conversion rates on ecommerce websites, but the best one will depend largely on your customers and information you find…
Your location matters. Are you in the city or suburbs? San Francisco, Dallas, or Newton, Massachusetts? Near a physical store or one of your competitor’s stores? The best…
In a study published by the Aberdeen Group on Targeting Success, 52% of the surveyed Best-in-Class companies use specific targeting to segmented portions of their audience within marketing…
When it comes to the quality of your site’s user experience, A/B testing and optimization are proven techniques to help you scientifically and continuously improve how you engage,…