Search Results
The holidays are fast approaching. That generally means, among other things, a bump in site traffic, sales, and offers. While being aware of your A/B testing plan this…
Cyber Monday is a little more than a month away, and now is the time to make sure you’ve clearly defined your online sales goals, strategies and tactics.…
There are a lot of great ways to improve conversion rates on ecommerce websites, but the best one will depend largely on your customers and information you find…
Analytics and experimentation are famous in sports. A perfect example of this is Moneyball, the popular book by Michael Lewis about Billy Beane, General Manager of the Oakland…
Your location matters. Are you in the city or suburbs? San Francisco, Dallas, or Newton, Massachusetts? Near a physical store or one of your competitor’s stores? The best…
In a study published by the Aberdeen Group on Targeting Success, 52% of the surveyed Best-in-Class companies use specific targeting to segmented portions of their audience within marketing…