Posts by SiteSpect Marketing
A/B Testing and Experimentation Lessons From the Boston Celtics and Moneyball
By SiteSpect Marketing · August 22, 2013
Analytics and experimentation are famous in sports. A perfect example of this is Moneyball, the popular book by Michael Lewis about Billy Beane, General Manager of the Oakland Athletics, who…
Leverage Geo-Targeting for Increased Engagement and Conversions
By SiteSpect Marketing · July 23, 2013
Your location matters. Are you in the city or suburbs? San Francisco, Dallas, or Newton, Massachusetts? Near a physical store or one of your competitor’s stores? The best user experience…
Segment Targeting Made Easy with the SiteSpect Targeting Assistant
By SiteSpect Marketing · June 26, 2013
In a study published by the Aberdeen Group on Targeting Success, 52% of the surveyed Best-in-Class companies use specific targeting to segmented portions of their audience within marketing campaigns. With…
How to Optimize a Web Site for Mobile Devices
By SiteSpect Marketing · June 18, 2013
Every marketer has a website, but what about a mobile-optimized website? Mobile devices are an important and growing channel for business. Consider these statistics: According to mobiThinking, there are now…
How SiteSpect Origin Experiments Improves Search, Drives Revenue, and Enhances KPIs
By SiteSpect Marketing · June 4, 2013
Today we shared exciting news about the release of a new SiteSpect feature, Origin Experiments®, which helps product teams and marketers A/B test how your site works, not just how…
Page Performance and A/B Tests
By SiteSpect Marketing · May 9, 2013
A/B test campaigns often try to improve the online user experience in order to increase key performance indicators such as conversion and engagement. But, what happens when our ideas for improvement,…