Posts by Paul Bernier

When running experimentation programs, most organizations start with client-side tests to experiment with the most common use cases, such as graphics, design scheme, and CTA copy and placement (as many…

With any mobile app, user retention poses a major challenge—so your organization might be wondering how to use A/B testing most effectively to provide a more engaging user experience. Companies…

Due to its popularity in the financial services sector, your organization likely already offers some form of online self-service. While it has become a go-to choice for customers, many organizations…

For retail organizations, a better understanding of shopper behavior is a top priority. Whether you already have data-driven insights or still need to uncover your customers’ shopping habits, server-side testing…

Explore the nuances, benefits, and implementation strategies of server-side testing with our comprehensive guide.

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