Posts by Paul Bernier

Paul Bernier

Paul Bernier

Paul Bernier is Vice President of Product Management at SiteSpect. He has a background in website optimization, recommendations, and development, as well as web analytics. He is based in Boston.

2024 A/B Testing Predictions

Top 5 A/B Testing & Experimentation Predictions for 2024

By Paul Bernier · January 17, 2024

It’s that time of the year when we ask: “What’s next for A/B testing and experimentation?”  2023 was a great year for the A/B testing market overall, with 77% of…

Conversion Rate Optimization

Conversion Rate Optimization: A Guide to A/B Testing for Media & Entertainment Organizations

By Paul Bernier · December 20, 2023

Your conversion rate is more than a simple metric—it’s one of the most crucial elements for media and entertainment organizations to keep an eye on. With 40% of A/B testers…

Finding Your A/B Testing Inspiration: An Experimentation Idea Checklist

By Paul Bernier · November 13, 2023

There’s no question that A/B testing can deliver incredible results for your organization, with the average A/B test improving conversions by 49%. Maintaining a robust backlog of testing ideas is…

5 Areas to Leverage AI in Your A/B Testing & Experimentation Process

By Paul Bernier · October 17, 2023

Using the power of Artificial Intelligence (AI) is not just a passing trend; it’s a strategic advantage. And one you may have not realized you can leverage in your A/B…

SiteSpect Named in 2023 Gartner® Magic Quadrant™ and Critical Capabilities Reports for Personalization Engines

By Paul Bernier · October 5, 2023

We’re excited to share that SiteSpect has been included in the Gartner® 2023 Magic Quadrant™ and Critical Capabilities™ for Personalization Engines.   To no surprise, A/B testing, experimentation, and personalization remain…

Fusion of client-side and server-side

Why Most A/B Testing Tools Create Silos and Fail To Innovate

By Paul Bernier · June 16, 2023

A/B testing has revolutionized the way businesses optimize their digital experiences, but traditional divisions between marketers‘ client-side tools and developers‘ server-side solutions have hindered innovation. In this blog post, we…