Posts by Paul Bernier

For retail organizations, a better understanding of shopper behavior is a top priority. Whether you already have data-driven insights or still need to uncover your customers’ shopping habits, server-side testing…

Explore the nuances, benefits, and implementation strategies of server-side testing with our comprehensive guide.

The SiteSpect Partner Program is designed to educate and enable the delivery of world-class services to grow the bottom line for our mutual clients.

Explore healthcare optimization strategies for your next app campaigns by using a reliable A/B testing solution.

It’s that time of the year when we ask: “What’s next for A/B testing and experimentation?”  2023 was a great year for the A/B testing market overall, with 77% of…

Your conversion rate is more than a simple metric—it’s one of the most crucial elements for media and entertainment organizations to keep an eye on. With 40% of A/B testers…