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Site Latency and Other Key Themes from Conversion Conference 2014

March 27, 2014
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More than 200 professionals converged on the recent Conversion Conference in San Francisco to hear from industry experts and update their skills in website conversion optimization. It’s one…

Maximizing Conversion Drivers, Minimizing Conversion Barriers

January 16, 2014
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If you’re like most digital marketers today, you’re doing everything you can to increase conversion rates and maximize the ROI of your website. This means find the right…

Why Tablets Should Be Treated Differently Than Smartphones

January 7, 2014
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14.4%. That’s the percentage of all online sales driven by tablets on Black Friday, according to the new IBM Benchmark Report. With all of the buzz around mobile,…

4 Holiday Site A/B Testing Strategies That Improve Conversions

November 15, 2013
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If you are like most digital marketers today, you are doing everything you can to increase conversion rates and maximize the ROI of your website. This article explores…

Blog Post: 12 Strategies for Improving Conversions

November 8, 2013
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If you are looking for a primer on how to optimize conversion rates on your website, consider downloading SiteSpect’s latest e-book, called “12 Strategies for Improving Conversions.” This…

Steps To Take Before Kicking Off Holiday A/B Testing

October 23, 2013
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The holidays are fast approaching. That generally means, among other things, a bump in site traffic, sales, and offers. While being aware of your A/B testing plan this…