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Getting a Jumpstart on Optimization Planning

March 1, 2013
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This post will explore ways to create your A/B testing strategy, techniques to identify key optimization opportunities, and best practices to develop a metrics-driven optimization roadmap. So how…

SiteSpect Named a Leader in Online Testing in the Forrester Wave

February 20, 2013
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SiteSpect has been recognized as a Leader in “The Forrester Wave™: Online Testing Platforms, Q1 2013” report. SiteSpect was the highest-rated vendor in the category of current offering…

Got Too Much Content? Consider A/B Testing Content Carousels!

February 1, 2013
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Why feature one product when you can feature five? Why highlight one promotion when you can highlight three?  If you’ve ever found yourself asking these questions then you…

Measuring a Website A/B Testing and Optimization Program (Part 3)

January 29, 2013
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In this post, we’ll look how to measure and communicate the results of your website optimization program. A/B testing platforms and analytics applications are naturally related: One is…

Building a Website A/B Testing and Optimization Program: Implementation (Part 2)

January 23, 2013
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A common disappointment among companies deploying A/B testing and optimization technology stems from A/B tests that fail to produce the type of gains expected. Seemingly without rhyme or…

Building a Culture of Optimization: Planning (Part 1)

January 15, 2013
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Whether you have been A/B testing for years or you are just getting started, building a successful optimization program depends on careful planning, implementation, and measurement. This is…