Posts by Bill Cunningham

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SiteSpect Synopsis: The Changing Role of Data Analysis

By Bill Cunningham · May 30, 2018

It’s not news that we have more data than ever. The IoT alone generates more data than we’ve ever had access to before, not to mention the bulk of time…

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SiteSpect Synopsis: Where Marketers Are Behind in GDPR Compliance

By Bill Cunningham · May 22, 2018

GDPR goes into effect this Friday, and even if you’re a U.S. organization, if you have any traffic from the E.U. you have to be prepared. We’ve discussed the way…


Can You Risk a Flop? Test to Guarantee ROI Instead

By Bill Cunningham · May 10, 2018

Do you remember the original Blade Runner? Probably, because it was largely successful and has now become a classic. Did you see Blade Runner 2049? If you saw it in theaters, you’re…

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SiteSpect Synopsis: Know Thy Customer

By Bill Cunningham · May 8, 2018

This week I have three pieces that explore how users interact with different digital media, and how that should inform your marketing strategy. The season is finally changing here in…

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SiteSpect Synopsis: Knowing Your Customer Through Patterns and Automation

By Bill Cunningham · May 1, 2018

This week’s selection of articles span some terrain, but have important attributes in common. Each article focuses on how we can use  A/B testing and research to understand customer behavior…

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SiteSpect Synopsis: What Is Digital Transformation?

By Bill Cunningham · April 10, 2018

Digital Transformation: it’s on the top of many organizations’ minds as digital customer experience becomes the cornerstone of marketing. But what does digital transformation entail? How have successful organizations digitally…