Posts by Bill Cunningham

It’s not news that we have more data than ever. The IoT alone generates more data than we’ve ever had access to before, not to mention the bulk of time…

GDPR goes into effect this Friday, and even if you’re a U.S. organization, if you have any traffic from the E.U. you have to be prepared. We’ve discussed the way…

Do you remember the original Blade Runner? Probably, because it was largely successful and has now become a classic. Did you see Blade Runner 2049? If you saw it in theaters, you’re…

This week I have three pieces that explore how users interact with different digital media, and how that should inform your marketing strategy. The season is finally changing here in…

This week’s selection of articles span some terrain, but have important attributes in common. Each article focuses on how we can use  A/B testing and research to understand customer behavior…

Digital Transformation: it’s on the top of many organizations’ minds as digital customer experience becomes the cornerstone of marketing. But what does digital transformation entail? How have successful organizations digitally…