Posts by Bill Cunningham

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SiteSpect Synopsis: Building Customer Relationships

By Bill Cunningham · October 30, 2018

At the base of optimization and personalization practices is a desire to provide customers the best experience possible. Of course, what that looks like will vary between organizations, but it…

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Six Questions You Should Ask When Evaluating Your Optimization Strategy

By Bill Cunningham · September 5, 2018

Selecting an optimization vendor is no easy task. Do you choose server side or client side? Should you focus on your web pages or mobile site? Can you even A/B…

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SiteSpect Synopsis: All About Influencer Marketing

By Bill Cunningham · August 14, 2018

If you spend any time on social media, chances are you’ve come across influencer marketing. The trend, where influential (read: high engagement) accounts develop relationships with brands to promote relevant…

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SiteSpect Synopsis: Growing into Data-Driven Marketing

By Bill Cunningham · July 10, 2018

This week is all about where marketers get tripped up in the transition to data based marketing programs. Here is what experts are saying about these pain points and how…

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SiteSpect Synopsis: World Cup Marketing for the Win

By Bill Cunningham · June 26, 2018

It’s World Cup season, and we at SiteSpect are brimming with enthusiasm. As the biggest sporting event in the world, the tournament holds additional interest for us as we work…

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SiteSpect Synopsis: Has Facebook Lost Its Edge for Marketers?

By Bill Cunningham · June 5, 2018

Anecdotally, we hear all the time that Facebook isn’t as cool anymore. Kids don’t use it as much, and adults have grown skeptical of sharing information through the platform. While…