Posts by Bill Cunningham

At the base of optimization and personalization practices is a desire to provide customers the best experience possible. Of course, what that looks like will vary between organizations, but it…

Selecting an optimization vendor is no easy task. Do you choose server side or client side? Should you focus on your web pages or mobile site? Can you even A/B…

If you spend any time on social media, chances are you’ve come across influencer marketing. The trend, where influential (read: high engagement) accounts develop relationships with brands to promote relevant…

This week is all about where marketers get tripped up in the transition to data based marketing programs. Here is what experts are saying about these pain points and how…

It’s World Cup season, and we at SiteSpect are brimming with enthusiasm. As the biggest sporting event in the world, the tournament holds additional interest for us as we work…

Anecdotally, we hear all the time that Facebook isn’t as cool anymore. Kids don’t use it as much, and adults have grown skeptical of sharing information through the platform. While…