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SiteSpect Synopsis: Has Facebook Lost Its Edge for Marketers?

June 5, 2018
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Anecdotally, we hear all the time that Facebook isn’t as cool anymore. Kids don’t use it as much, and adults have grown skeptical of sharing information through the…

SiteSpect Synopsis: The Changing Role of Data Analysis

May 30, 2018
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It’s not news that we have more data than ever. The IoT alone generates more data than we’ve ever had access to before, not to mention the bulk…

SiteSpect Synopsis: Where Marketers Are Behind in GDPR Compliance

May 22, 2018
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GDPR goes into effect this Friday, and even if you’re a U.S. organization, if you have any traffic from the E.U. you have to be prepared. We’ve discussed…

SiteSpect Synopsis: Marketing in the IoT Age

May 15, 2018
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The internet of things (IoT) has become part of normal life and is continuing to grow. Most of us interact with it without thinking. Do you have a…

SiteSpect Synopsis: Know Thy Customer

May 8, 2018
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This week I have three pieces that explore how users interact with different digital media, and how that should inform your marketing strategy. The season is finally changing…

SiteSpect Synopsis: Knowing Your Customer Through Patterns and Automation

May 1, 2018
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This week’s selection of articles span some terrain, but have important attributes in common. Each article focuses on how we can use  A/B testing and research to understand…