Posts by Mike Fradkin

SiteSpect is honored to be included in a select group of Experience Optimization solution providers in Forrester’s most recent Wave™ on Experience Optimization Solutions. The report highlights the unique capabilities…

The role of A/B testing in digital strategies is growing, with 77% of firms worldwide conducting A/B tests on their websites. As more companies make data-backed decisions and refine experiences…

Patient retention plays a major role in the success of healthcare organizations, but it’s also a metric that many struggle to improve. With 40% of patients switching providers and looking…

Releasing new features is an exciting part of optimizing your website, products, and services. Many organizations want to make this process as efficient as possible—but it’s just as important to…

Conversion rate optimization teams that steadily run A/B tests are on the right track—but managing a testing program effectively is essential for achieving consistent, measurable results. Organizations incorporating best practices,…

As valuable as A/B testing is for optimizing conversions on digital platforms, any organization running experimentation knows: Not all tests go as planned. And one common issue that can skew…