Posts by Alun Lucas

Alun Lucas

Alun Lucas

Alun Lucas is Managing Director at Zuko Analytics, the specialist webform analytics software platform who produce various guides on optimizing webforms and checkouts. He spent many years in the advertising industry before falling into Venture Capital and tech scale-ups in the North West of England.

Mobile phone with online form. Person typing.

6 Hypotheses to Test on Your Online Forms

By SiteSpect Marketing · February 9, 2023

Guest Author Alun Lucas, Zuko Analytics Forms are often the neglected stepchild of the optimization process. Despite being the most sensitive part of your site where your customers commit their…

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