Posts by Shamir Duverseau

Shamir Duverseau

Shamir Duverseau

Shamir Duverseau is a guest author for SiteSpect.
As the Managing Director for Smart Panda Labs, Shamir is responsible for business management, marketing, and strategic development. He has worked across a number of industries, from travel to entertainment to technology, working with brands like Southwest Airlines, The Walt Disney Company, and NBC Universal. During his last 20 years in marketing Shamir has held leadership roles, overseeing everything from product management to digital strategy, including user experience design, web development, testing and web analytics. Prior to Smart Panda Labs, Shamir was the Senior Director of Digital Strategy and Services for Marriott International’s Vacation Club Division.

Customer Data CX_Featured Image

Use Customer Data to Improve the Digital Customer Experience

By Shamir Duverseau · May 2, 2022

Digital personalization is about more than simply using a customer’s name or showing them an ad over and over that they engaged with once. This said, to personalize effectively, you…