Opens European Presence in the Netherlands
SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and targeting solutions, today announced the opening of its first European office in Breukelen, The Netherlands.
"Our European expansion is the result of growing customer demand for SiteSpect's non-intrusive approach to website optimization worldwide," said Eric J. Hansen, Founder and CEO of SiteSpect. "With SiteSpect, online marketers can test and target anything on their website without page tagging, enabling them to provide the most effective user experience."
Joining SiteSpect as its European manager is Frank Overbeek, previously the general manager of Memetrics Benelux. Overbeek also co-founded Orange Valley, a well-known Internet marketing and optimization agency, and has also served as the co-organizer of the Design for Conversion conferences.
"I am very pleased to bring SiteSpect's unique approach to testing and targeting to the European market," Overbeek stated. "Companies have their web analytics in place and are now looking for the next step in optimizing their websites. With SiteSpect's non-intrusive approach, this optimization is both easy and effective."
SiteSpect's new European headquarters are located at De Corridor 27, 3621 ZA Breukelen, The Netherlands. The telephone number is +31 20 8202082.
SiteSpect enables web marketers to optimize website and mobile web effectiveness through multivariate testing and behavioral targeting. By testing variations of landing pages, product descriptions, search results, and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their website on a segment-by-segment basis. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect's patent-pending technology is used by some of the world's largest and most successful online businesses, including Cabela's, iProspect, Overstock.com, ShopNBC, and VEGAS.com. For more information, visit www.SiteSpect.com or call 617-859-1900 in the U.S. or +31 20 8202082 in Europe.